Why a CEO should care about web development!?
Web development is an element often overlooked by marketers, and this is because, at times, CEOs can’t see the value in web content. The cost of a website project is often hard to justify when many CEOs are not surfing the web and don’t under the impact of having an online presence. In an article from Zack Ferres of entrepreneur.com, Zack points out the many misconceptions many CEOs have about web development, one of the main misconceptions being “anyone can create a great user experience.” A companies website needs to project the values and character of the company while maintaining findability; this can’t be accomplished by using a random person in the marketing department utilizing a website template tool.
“A good website design should, therefore, consider structure and navigation, aesthetics, content, and metadata.” (Kezić, 2018) There are many aspects of web development that can be easily overlooked that are equally as important as the design of the website. Search engine optimization(SEO) is the perfect example because it’s an element of web development that’s affected by not only the design but also the content of the website. Metadata is an area that holds a significant amount of weight in the SEO element of the website; metadata is part of the source code, and most templates sites online don’t have an SEO section that can be addressed because these sites focus on design and aesthetics.
CEOs need to understand the importance of proper web development in the age of technology, and it’s the role of the marketing manager to make sure the decision-makers in the company are informed about the processes and critical standard practices that industry leaders are implementing. Website projects typically take a team to complete, and this team should include; a designer, content writer, developer, and project manager. When CEOs understand the value that a good website brings the company, overall, the project will be of higher quality, increasing conversions for the company.
References:
Ferres, Z. (2014, December 10). 6 Common Misconceptions CEOs Have About Web Development. Retrieved from https://www.entrepreneur.com/article/240710
Kezić, G. (2018, July 10). Why Design Is Important for Your Website Marketing. Retrieved from https://icons8.com/articles/design-website-marketing/
