What is A.I.D.A.?

AIDA is a very known term in the sales world, but how can we in the digital marketing world use this term with the understanding of marketing? Well, we should have the knowledge that marketing and sales go hand and hand if not one and the same. Knowing sales will make you a better marketer, and knowing marketing will make you a better salesman.

What is AIDA? Why does it matter? AIDA is the understanding of the “cognitive process we go through when making a purchasing decision.”
Attention, interest, desire, and action are the words that make up the acronym.

Now, How can we apply this to digital marketing? Well, by first driving into the words.

Attention – advertisements, posts, and websites can draw the attention of the target market or any potential clients.

Interest – Although, this stage can use the same tactics the strategies are not the same. Using advertisements, posts, and websites can create interest for products to any potential clients.

Desire – answer questions, and reviews of products buy other customers on social media and websites

Action – Conversion! This stage is the conversion stage where the client takes action.

“Traditionally, the AIDA model refers to the relationship between the company and the consumer. However, in today’s digital age, characterized by the widespread adoption of social technologies, this model is extended to include a wide network of interactions.” says Jake Third.

The main thing we have to remember is, keep it simple. You don’t want people to get lost in a site trying to close a deal. Remember that term “findability”, it means more than SEO and being able to find a website on google. In this case, it means, being able to find all desired information on the website that includes form, shopping carts, and checkouts. AIDA aids in conversions!

References:

Third, J. (2019, January 15). How to Apply the AIDA Model to Digital Marketing. Retrieved from https://www.hallaminternet.com/apply-aida-model-digital-marketing/

Hanlon, A. (2013, October 21). The AIDA Model. Retrieved from https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/