Keyword research… anyone?
One of the most essential aspects of digital marketing is SEO (search engine optimization). Keyword research is discovering, dissecting, and utilizing the expressions individuals use to look for data on the web. This is tied in with becoming acquainted with the language of your potential guests and utilizing this learning to streamline your content.
Marketingterms.com defines keyword research as broken down into three main parts;
- Discovery – finding as many keywords as possible relating to your Web site. Online tools exist to speed up the discovery process by allowing marketers to search for related keywords and their relative search popularity.
- ROI analysis – finding the most valuable keywords for your Web site. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI.
- Competitive analysis – analyzing the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received.
Why is it important to conduct keyword research? Well, it is one of the most significant SEO elements and an extraordinary method to contact more individuals to your content. While anyone can conduct keyword research, it is normally performed by an online marketer, blogger, or SEO specialist.
According to MOZ.com one of the leading websites heading digital marketing, and the main questions that keyword researchers should be asking are “What are people searching for?”, “How many people are searching for it?” and, “In what format do they want that information?”. All of these questions can be answered with keyword research.
Now that we know what keyword research is, how will you use keyword research to improve your website’s visitor count or conversion rate?
References:
Keyword Research: The Beginner’s Guide to SEO. (0AD). Retrieved from https://moz.com/beginners-guide-to-seo/keyword-research
What is Keyword Research? – Definition & Information. (0AD). Retrieved from https://www.marketingterms.com/dictionary/keyword_research/
