Controlling the brand

Digital marketing can be the most critical aspect of the business because digital marketing can be the make or break of a business. Controlling the brand reputation is imperative because it’s how people perceive the company, products, and values, but this action should always be reactive. In this post, I will detail some steps you can take to control your brand’s reputation online.

Establish a Social media policy

Policies and procedures are vital because they detail the actions and the steps that should be taken according to a particular task. A company’s social media policy should outline the steps that should be considered in order to respond to an online crisis; this way, employees and management have a comprehensive guide to follow in the event of an emergency.

What are people saying online?

Understanding the current online reputation of the company is crucial, and knowing what people are saying will keep you in front of a crisis. There are many tools you can use to track what people are saying. Google Alerts is one of the main tools that can be used, and it can be set up to alert you when a name or keyword is used on a website.

Respond to a Crisis

Responding to a crisis in the right way is critical to controlling your online reputation. Using an alert system like Google Alerts can put you ahead of the crisis to resolve any issues that might arise. Companies often become victims to online forums where people go to seek information from a community of like-minded individuals, and the problem is when there is an issue with a product or service, and that community talks about it, and the company is not involved and not able to defend or resolve the problem in the public eye.