Oftentimes, business owners and shareholders feel that they need a website for their business. The thing is they want full control of the design process without a thorough understanding of user interface/user experience (UI/UX). They have an idea of what they want the website to look like, and nothing else matters beyond that. Now, what…
One of the most essential aspects of digital marketing is SEO (search engine optimization). Keyword research is discovering, dissecting, and utilizing the expressions individuals use to look for data on the web. This is tied in with becoming acquainted with the language of your potential guests and utilizing this learning to streamline your content. Marketingterms.com…
Influencer marketing is when you partner with someone who has a significant influence on a particular industry, and they present your message or and content to their audience. Utilized correctly, these influencer campaigns can put your company or product directly in view or at the fingertips of millions of new and potential clients. Why are…
AIDA is a very known term in the sales world, but how can we in the digital marketing world use this term with the understanding of marketing? Well, we should have the knowledge that marketing and sales go hand and hand if not one and the same. Knowing sales will make you a better marketer,…
Web development is an element often overlooked by marketers, and this is because, at times, CEOs can’t see the value in web content. The cost of a website project is often hard to justify when many CEOs are not surfing the web and don’t under the impact of having an online presence. In an article…
Digital marketing can be the most critical aspect of the business because digital marketing can be the make or break of a business. Controlling the brand reputation is imperative because it’s how people perceive the company, products, and values, but this action should always be reactive. In this post, I will detail some steps you…
Public relations(PR) is an area often overlooked in marketing. Not having a public relations section in your marketing program can hinder growth. Many CEOs don’t understand nor care about PR until they are responding to a crisis. Don’t be the company that learns about PR until it’s too late. Stay proactive, learning, and growing your…