Web development is an element often overlooked by marketers, and this is because, at times, CEOs can’t see the value in web content. The cost of a website project is often hard to justify when many CEOs are not surfing the web and don’t under the impact of having an online presence. In an article from Zack Ferres of entrepreneur.com, Zack points out the many misconceptions many CEOs have about web development, one of the main misconceptions being “anyone can create a great user experience.” A companies website needs to project the values and character of the company while maintaining findability; this can’t be accomplished by using a random person in the marketing department utilizing a website template tool.

“A good website design should, therefore, consider structure and navigation, aesthetics, content, and metadata.” (Kezić, 2018) There are many aspects of web development that can be easily overlooked that are equally as important as the design of the website. Search engine optimization(SEO) is the perfect example because it’s an element of web development that’s affected by not only the design but also the content of the website. Metadata is an area that holds a significant amount of weight in the SEO element of the website; metadata is part of the source code, and most templates sites online don’t have an SEO section that can be addressed because these sites focus on design and aesthetics.

CEOs need to understand the importance of proper web development in the age of technology, and it’s the role of the marketing manager to make sure the decision-makers in the company are informed about the processes and critical standard practices that industry leaders are implementing. Website projects typically take a team to complete, and this team should include; a designer, content writer, developer, and project manager. When CEOs understand the value that a good website brings the company, overall, the project will be of higher quality, increasing conversions for the company.

References:

Ferres, Z. (2014, December 10). 6 Common Misconceptions CEOs Have About Web Development. Retrieved from https://www.entrepreneur.com/article/240710

Kezić, G. (2018, July 10). Why Design Is Important for Your Website Marketing. Retrieved from https://icons8.com/articles/design-website-marketing/

The post Why a CEO should care about web development!? first appeared on MykeDaMastermindand was written by sharod45.

Digital marketing can be the most critical aspect of the business because digital marketing can be the make or break of a business. Controlling the brand reputation is imperative because it’s how people perceive the company, products, and values, but this action should always be reactive. In this post, I will detail some steps you can take to control your brand’s reputation online.

Establish a Social media policy

Policies and procedures are vital because they detail the actions and the steps that should be taken according to a particular task. A company’s social media policy should outline the steps that should be considered in order to respond to an online crisis; this way, employees and management have a comprehensive guide to follow in the event of an emergency.

What are people saying online?

Understanding the current online reputation of the company is crucial, and knowing what people are saying will keep you in front of a crisis. There are many tools you can use to track what people are saying. Google Alerts is one of the main tools that can be used, and it can be set up to alert you when a name or keyword is used on a website.

Respond to a Crisis

Responding to a crisis in the right way is critical to controlling your online reputation. Using an alert system like Google Alerts can put you ahead of the crisis to resolve any issues that might arise. Companies often become victims to online forums where people go to seek information from a community of like-minded individuals, and the problem is when there is an issue with a product or service, and that community talks about it, and the company is not involved and not able to defend or resolve the problem in the public eye.

The post Controlling the brand first appeared on MykeDaMastermindand was written by sharod45.